meet our amazing team of educators!

(Updated as of 8/29/2016)


Jessica Hoel Briarmoon   NW Distributor for Akzentz & Retreat Co-Director  
Jess   Quickly making her way onto the education scene, Jess has been teaching the past 12 of her 15 years as a nail technician. Her passion for gels has helped her create techniques that are easy for beginners and produce nails that are long lasting and keep clients loyal.  Signature services like her "30 day manicure," Rock Star toes and Glitter fade techniques excite nail techs passionate about enhancing their careers.  In 2009 she won the International Nails Magazine cover contest with a set of nails and taking the photo herself. Jess's Nail Studio, LuvNailz, was featured in Nails Magazine in 2012.  Passionate about sharing knowledge, Jess works with a team of other volunteers to put on the NW Nailtech Retreat and she looks forward to educating at the the "Nail Those Profits at Sea" cruises! In 2016 Jess launched a new salon and Professional Nail Tech Training Center in Bothell, Washington. Keep an eye on for classes coming to the Seattle area year round!  
Ellen Torchia   LCN Educator, Massage Therapist & Retreat Co-Director  
Ellen   Ellen is a 24yr salon industry veteran with experience in both massage and nails. A former top 10 international competitor she has also been a competition judge. Her experience includes both salon ownership and work in high end spas. Ellen is an associate producer on Nail Talk Radio and the newest educator for LCN Barefoot. Her background as an educator has included AEFM electric file safety, salon sanitation, business education and airbrushing. Mentoring others to reach their goals is a passion.
She is a long time consultant to Badger Airbrush Company and continues to provide graphics services to many nail techs and salons.  
Nancy King   Salon Safety, E-File and Competition Educator  
Nancy King   Nancy King is the industry’s leading salon safety expert on safe salon standards. She began her regulatory experience by serving on the Maryland State Board of Cosmetologists. Since then, she has provided research, support data, and testimony both at the state and federal level on a variety of regulatory issues pertaining to safe practices. Having worked with state boards, state and federal agencies, industry associations as well as schools and salons, she has also held prestigious positions with numerous industry organizations. She is also a champion nail competitor and international competition judge and has been a cover artist as well as an author of many articles for Nailpro magazine. Nancy has also been a contributing author of national textbooks as well as licensing examinations used by state Boards. Ms. King has provided standardized education on many subjects including writing the national standards for safe electric filing and pedicure cleaning and disinfecting. Nancy has served as a consultant to and has appeared in many television networks stories about safety in nail salons including the captivating story about the infection outbreak in Watsonville, California and another on MMA shown on ABC, 20/20, CNN, Paul Zahn Now as well as 2 appearances on the Rachael Ray show. Nancy has been retained by many prominent law firms throughout the United States as an expert witness in salon malpractice cases in both state and federal courts and has a Texas Supreme Court decision stating that she is not only an expert in all aspects of Cosmetology but in salon management as well.  
Elaine Watson   Nailebrity & Competition Director  



  What do I want you to know about me? Well, I was raised in a small town called Biddeford, Maine. Both of my parents worked hard to support our family with modest needs. It wasn't until I was 22 that I decided I wanted to go to school for nails. It wasn't really what my mom and dad expected for me. They wanted me to go on to college, get a degree and live a professional life. BUT, what they didn't expect is where it would take me... Without boring you to tears here is super quick breakdown of where my nail license has taken me. It's a timeline in the order it occurred. 1) I got licensed by the State of Maine as a Manicurist.
2) I worked as an employee doing nails at a salon.
3) Left that salon to work for myself.
4) Became a Manufacturer's Educator for Cuccio (USA).
5) Became an independent Educator teaching many brands.
6) Became an International Educator.
7) Moved to Los Angeles.
8) Became VP of Marketing for Cuccio International.
9) In my role at Cuccio I got to work my craft as a cover artist, a celebrity manicurist, invent new products for the nail industry.
10) Head Booth Judge for Nailympia International Nail Competitions (In London and Australia)
11) Judge on the Oxygen Nail Competition reality TV show "Nail'd It". Wow ...right!
12) And my newest most important role CEO/Owner of Nailebrity.
I've been busy. I've had a LOT of years to learn my craft. I'm using this experience to create a Brand that will help you rock your Nail Style like a TOP Nail Pro. I love it. I hope YOU will too!
Allie Baker   EZ Flow  



  For nearly twenty years Allie Baker, EzFlow® Global Brand Ambassador and winner of the 2015 NAILPRO Cup, has been a constant in the competitive nail industry. In addition to being a dedicated mother, salon owner and cover artist, she’s a 19-year nail industry veteran, and highly respected mentor and educator. Baker hails from Medford, Oregon and has traveled to over 25 countries educating and mentoring others with EzFlow® for the past 15 years. In addition to teaching worldwide, Baker also consults on new product development as part of her role as EzFlow® Global Brand Ambassador. Her passion is evident and her artistry is breathtaking with her designs gracing the covers of top industry publications NAILS and NAILPRO.
Some of Baker's proudest accomplishments are winning the Nailpro Cup in 2015 and being a part of the winning team in both 2015 and 2016. She doesn’t appear to be slowing down anytime soon and continues to support and educate the industry with competition-winning brand EzFlow®. She feels education is incredibly important in this ever changing industry and loves to learn as much as she loves to teach.
Nikki Payton   EZ Flow  



  Nikki Payton is an educator for EzFlow and ibd from Medford, Oregon. She is a nail competitor, mother of two, and an accomplished nail tech at Nail It Pro Nail Studio in her hometown. As an up-and-comer, Payton has made a name for herself at competitions and has respectfully placed at several nail shows around the country including being a part of the winning competition team in both 2015 and 2016 Her talent, along with EzFlow and ibd, has helped Payton become extremely proficient at inspiring others toward a successful career in the nail industry. Her passion and infectious drive help shape the future of the nail industry with EzFlow and ibd award winning products.  
Amy Becker   Masterworks Owner and Nailpro Cup Champion  
Amy    Amy Becker is a cover artist, current two year running US Gel Champion, record holding Top 25 Competitor, 2011 Nailpro Cup Champion and has received Nails Magazines coveted "Nail Technician of the Year" award.  After years of specializing in acrylic nails, Amy discovered the hidden strength and beauty found in gels.  Having developed the techniques used at Masterworks by Amy Becker, she has put her gels to the test in the international competition arena against all acrylics, and won! The original techniques used and taught at Masterworks by Amy Becker not only give you the best looking gel nail enhancements, we will also save you time in applications.  She is committed to continuing education, developing new tools and products, and empowering you to further in your career than you've ever imagined.  
Maria Martin     Masterworks  
  Maria Martin is a salon owner in Eugene, Oregon (Spa 1492) and the Western Region Distributor and teaching assistant for Masterworks by Amy Becker. Maria has contributed to two articles in Nail Pro Magazine and averages 100% booked at her salon providing Gel & Acrylic nail services, Waxing, Permanent Cosmetics, Lash Extensions and Skincare.    
Lauren Wireman   Wildflowers  



  Lauren Wireman is an independent nail artist and the creator of Wildflowers Nails. Her work has been featured in the NewsPress, Nail Talk Radio, on the covers of Nail's Magazine and VietSalon, and she has worked on celebrities such as Jennifer Lopez, and even dazzled the digits of Jan Arnold. She won second place in the 2014 Nails Magazine's Next Top Nail Artist, and second place on the Oxygen Network's reality show called Nail'd It!
Lauren has been in the beauty industry since 2001, beginning her career at Pittsburgh Beauty Academy, in Pittsburgh, Pennsylvania. She has learned from top educators in the industry and has a very large skill set ranging from simple pink and white manicures, to sculpting 3-D elephants! Her trend-setting work is in high demand in the industry, but her passion is truly teaching!
Sandy Borges   Educator Be Creative  
Sandy   Sandy is an award winning nail technician with a passion for nails and nail art. As an Artisan for Be Creative she strives to inspire and share her knowledge, tips, and tricks with nail technicians. She wants you to Be Unique, Be Creative, and Be Inspired In addition to perfecting her skills in the salon with over 15 years experience, she is a Dean of Education for Hand and Nail Harmony, a Be Creative USA Artisan Educator and a Crystal Culture Stylist Educator. Her specialties include sculptured nails, 3-D acrylic art, Gelish and Gelish art, and all other varieties of nail art. She strives to bring her passion, expertise, and the latest tips, tricks and techniques to nail technicians worldwide.  
Lisa Pena-Wong   IBX - Famous Names Educator  
Lisa Wong    Lisa Pena-Wong is not only a Celebrity and Editorial Nail Artist but she was also a CND Educator for 28 years. Lisa has been around the country sharing her ideas, creativity and dedication with fellow nail artists and technicians. She brings years of practical and hands on experience to the Professional Beauty Industry and is willing to share that wealth of knowledge with anyone who is willing to listen and learn. Lisa has won many regional and national nail competitions in the industry so Famous Names is fortunate to have Lisa on their IBX education team; she loves to share her passion and devotion to the industry and enable other nail artists and technicians to make a difference too.  
Nadja Freund    Magnetic Nail Design LTD   
  Nadja Freund is the President and Founder of Magnetic Nail Design LTD. Magnetic Nail Design LTD is the general importer of Magnetic Nail Design products in North America. Nadja Learned all about nails and the nail industry in Europe and now brings European and Russian nail design trends to North America. She is working with nail artists and nail trainers from all over the world, and combines her experience working in Salons and distributing cosmetic brands to provide nail technicians with the full breadth of her experience, from inspiration, to consulting to service. Nadja is Chief Trainer of Magnetic Education in North America.   
Tiffani Cordoza   Educator/Distributor with Elegant Glass Nails & Co-Owner of Cordoza Nail Supply  
Tiffany Cordoza    Tiffani has been in the nail industry for 5 years. Tiffani and her husband Chris started a nail supply in Oregon last year supplying Elegant Glass Nails and have not looked back since. Tiffani looks forward to bringing Elegant Glass Nails to the NW Nail Retreat and her wealth of knowledge and passion for the industry. Don't miss out on her classes where you will learn all about EGN!  
Tanya Sisson   Educator for CND  
  Serendipity brought Tanya to her true calling as a nail professional in 1989.  An artist inspired by nature she found a creative outlet in 10 petite canvases winning her international award, recognition and publications.  Tanya’s interest in technical & scientific understanding, along with a desire to share & mentor made for a natural progression into education.  Early in her professional pursuits she earned the distinction as one of the top 10 educators with a major nail product manufacturing company.   Recently Tanya returned to education with the CND family.  She enjoys helping other nail professionals find their niche, improve their technical skills and incorporate an artistic style that both compliments and challenges their abilities.    
Rachel Dye   Educator for Akzentz  

  Rachel is a veteran from the first NW Nail Retreat many many years ago! She won the novice divisions as a student and has gone on to be an amazing nail tech with a busy business in Marysville, WA. In 2013 she won 2nd in the Veteran Division at the Retreat and brought her amazing artistic skills to the trade show booth for Akentz and looks forward to expanding her educator career as an ACE Educator.  
Amy Gustafson    Elite Beauty Supplies  
Amy   Making it to the Top 10 of Nails Next Top Nail Artist 2014 was Amy’s big break. She had been a committed acrylic tech until this competition, where she had to quickly become skilled at gel. After the competition, Amy started educating for Elite Beauty Supplies and soon after became a Distributor, sharing her serious obsession for Elite, Nail Art and Bling! She always loves to make her nails stand out from the ordinary and helps other techs do the same. Amy keeps up with the latest trends and is continuously educating herself. She loves to travel to teach and see like minded people utilize the techniques they've learned. Helping nail technicians gain more confidence and creating show stopper nails is her passion!  
Tina Heinl   Light Elegance  
Tina   A beauty industry professional for 30 years, a salon owner in Eugene, Oregon for 18 years and a licensed Nail Instructor in the state of Oregon for 22 years, Tina has actively participated in the industry’s growth in nail technology. She travels the country teaching, training and inspiring nail technicians and beauty college students to achieve their highest professional goals and brings a wealth of knowledge and understanding of nail technology to the Light Elegance classroom.  
Hannah Lippke   Light Elegance  
Tina   Hannah works in her salon and at Light Elegance Headquarters generating video and photo content as well as being the official nail technician for LE founder Lezlie McConnell. Hannah also teaches classes at beauty schools and combines creativity with expert shaping to create beautiful sets every time.  
Michelle Williams   PAVE  
Michelle   Michelle Williams is a beauty industry veteran who has trained tens of thousands of nail artists, distributor sales consultants, and salon owners to build their businesses, increase sales, and master their craft. In addition, Michelle consults with industry laboratories and product manufacturers for both product development and education and sales training. She is an accomplished business owner, with her most recent product innovation being featured by media outlets such as CNN, ABC nightly news, Fox News, CBS news, NBC news, Kiplinger, Worth Magazine, Yahoo Finance, and New York Business Journal. Her trainings focus not only on product protocols but also cover successful integration into your salon menu, marketing opportunities, and techniques to increase your service and retail revenue.  
Rise' Carter   Associated Nail Professionals  
Rise'   Risé Carter has vast experience, combining more than 30 years in the beauty industry with a strong sales background and a BFA from Moore College of Art. Prior to joining ANP, Rise' worked as the International Director of Sales and Education for NSI. She has traveled to over 36 countries, teaching, training, and facilitating hundreds of seminars, workshops, and educator and sales programs. Rise' also co-authored an extensive 137-page educational manual that has been translated and used in over 65 countries. Carter spent 8 years as Business Development Manager and a top educator on the International Team Creative for CND. She has conducted advanced training and seminars throughout the world. She has had the honor and privilege of working with some of the industry greats, such as Jan Arnold, Doug Schoon, Kristi Valenzuela, Maisie Dunbar, Holly Schippers, Tom Bachik, Samuel Sweet, Vicki Peters, and numerous others. As a regional, national, and international competition judge, she has viewed first-hand the highly developed skills of the worlds elite artists.
Her work has been featured in consumer magazines such as Self, Bride, and Prevention, and she has had the pleasure of working as a photo shoot nail technician on a major ad campaign for Iman Cosmetics. Her expertise has taken her behind the scenes at New York’s fashion shows for Betsey Johnson, Wonderbra, Cynthia Rowley, Badgley Mischka, Gen-Art, Carolina Herrera, and Mercedes Benz fashion week. She has been the personal nail tech for Golden Globe winner Kim Cattrall and Grammy award-winning singer and actress Jill Scott. Rise' has extensive industry knowledge, high energy, passion, and a special flair for teaching. She brings an endearing warmth, excitement, and a sense of humor to everything she does.


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